15 Metrics for a Product Manager | Metrics E-commerce Platform

What are the common metrics for social media?

Shailesh Sharma

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Jan 20, 2024

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Acquisition:

1. Unique Visitors: Count of distinct users visiting your website in a defined period.
   Formula: Distinct User IDs / Time Period
2. Traffic Sources: Breakdown of visitors from different channels (organic search, paid ads, social media, etc.).
   Formula: Count of visitors from each source / Total Visitor Count
3. Impressions: Number of times your product pages or ads are displayed.
   Formula: Total number of times ads/pages are shown
4. Reach: Number of unique individuals who saw your product pages or ads.
   Formula: Number of distinct users exposed to ads/pages
5. Cost per Acquisition (CPA): Total marketing spend / New customers acquired.
   Formula: Total Marketing Spend / New Customers Acquired
6. Click-Through Rate (CTR): Clicks on your ad or link / Impressions.
   Formula: Clicks / Impressions x 100%

Conversion:

1. Site Conversion Rate: Total orders / Website visitors.
   Formula: Orders / Website Visitors x 100%