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15 Metrics for a Product Manager | Metrics Social Media Platform

What are the common metrics for social media?

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User Growth and Acquisition:

1. New User Acquisition: Number of new users acquired in a given period (daily, weekly, monthly).
   Formula: New User Acquisition = Total Users at End of Period — Total Users at Start of Period
2. Growth Rate: Percentage increase in users over a given period.
   Formula: Growth Rate = (New User Acquisition / Total Users at Start of Period) * 100%
3. User Acquisition Cost (CAC): Average cost to acquire a new user.
   Formula: CAC = Total Acquisition Spend / New User Acquisition

User Engagement

1. Engagement Rate: Average number of interactions (likes, comments, shares) per post.
   Formula: Engagement Rate = Total Interactions / Total Posts
2. Active User Ratio: Percentage of users who interact with the platform in a given period.
   Formula: Active User Ratio = Number of Active Users / Total…