Can Uber be a Super App? Product Strategy

Things which can help Uber Become Super App

Imagine opening a single app on your phone that seamlessly caters to your every need.

You’re not toggling between multiple platforms to book a ride, order food, send money, or chat with a friend.

Instead, one app does it all.

This is the promise of a Super App — a one-stop digital ecosystem that makes life simpler, faster, and more connected.

But can Uber be a Super App? Let’s dive deep into this question.

What Makes an App a Super App?

There are two things that are important for an app to become a super app. The two things are:

1. User Engagement
2. Service Diversification

• Service Diversification (Low to High): The range of services offered, from single-domain focus to a diverse ecosystem.
• User Engagement (Low to High): The frequency and depth of user interaction within the platform.

Where Successful Super Apps Lie?