Future of Shopping or a Total Flop?

Product Strategy

Tech for Product Managers: Tech Case Studies & Concepts Explained

User’s sentiments for Amazon’s Rufus are not looking great, more than 70% of the users want to get ride of Rufus. ( Based on Limited Secondary Research )

So Let’s discuss Amazon’s Rufus if it is a Future of Shopping or a total Flop.

Understand of Rufus

Rufus is Amazon’s New AI assistant which will help you with all kinds of answers for any question while shopping.

This will help you in

1. Complex Search Queries or Shopping by Occasion or Purpose
2. Finding the best recommendations
3. Finding the information about the Product on the Product Detail Page

Are People really looking for Information on Amazon or they will still go for Google?