Google’s Search Strategy

Strategy for Product Managers

Imagine you’re in the market for a pair of red sneakers.

You visit an online store, type “red sneakers” into the search bar, and hit enter. Instantly, you’re presented with hundreds of options.

At first, it seems like you’ve so many choices! But as you start scrolling, you realize a problem: most results don’t align with the specific image in your mind.

1. Some sneakers are fire-engine red, while others are burgundy, scarlet, or even bordering on orange.
2. Some have the right shade of red but lack the features you care about, such as a sleek design or a particular material like canvas or leather.
3. Others are simply in the wrong category — perhaps running shoes instead of casual wear.

Despite spending precious time sifting through filters and scanning countless pages, you still can’t find exactly what you’re looking for.

The problem — Words alone are not Enough for Search, as they are limited

Solution → Multimodel Search

Google's Strategy is to make their Search “Multimodel”

What is Multimodal Search?