How is LLM changing the Search? AI Strategy for Product Managers

AI for Product Managers

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The way we search for information online has been a cornerstone of the internet since its inception.

With the rise of large language models (LLMs), the search landscape is on the cusp of a dramatic shift.

In this article, we’ll explore why search has always been a goldmine, how giants like Google built empires on it, the cracks in the current system, and how LLMs might just turn everything upside down.

Why Search Has Always Been a Lucrative Business?

Ever since the internet became a thing, people have needed a way to navigate it. In the early days, it was like a giant, messy library with no card catalogue — millions of websites, but no easy way to find what you wanted. Enter search engines.

They became the gatekeepers of the web, helping users cut through the noise to find answers. And where there’s a need, there’s money to be made.