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How to crack Product Management Interview like a PRO?

In this article, we will discuss mistakes that are constantly being done by candidates while preparing for the interviews and during interviews.

Shailesh Sharma
5 min readApr 20, 2022


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Preparing for product management interviews can be tricky and time-consuming. So it is very imperative to give the right time to the right topic. In this article, we will choose a company and will see how can a candidate prepare for the upcoming product management interviews.

We can divide the process into three steps:

Step 1: Resume Making Process

Resume-making can be a very tedious and time-consuming process that candidates often neglect. But don’t forget that it is the first step towards your success, so it has to be perfect. In general, the interviewer doesn’t have much time to read your resume so he generally starts from the top right to the bottom left. So making an impactful resume can make you stand out among the crowd.

Some common mistakes by candidates while making a CV

  1. Writing CV points in a paragraph is one of the biggest mistakes you can do in your CV. There is a certain way in which the CV point has to be written. CV point should be of a single line and should start with “What have you done, What is the impact, Quantification”.
    Let’s see this with an example
Resume Work Experience Example

You can see that every point in the CV consists of a single line, there is absolutely no necessity of maintaining the grammar here. Each CV point starts with the work done and ends with quantification of the impact created.

  1. Writing a CV that is 2–3 pages long is the second biggest mistake candidates do. The CV has to be a single pager and without any unnecessary spaces.
  2. The list goes on and on. There is a certain order in which your CV has to be written. How should you state your achievements, Position of responsibilities, and how to write extracurriculars to make a significant impact in the interview. If you want, you can connect with me with your CV for getting it shortlisted by top companies.

Get you CV shortlisted from top companies, book a slot and get your CV tailored towards PM role -> Here

Things you will get from the session

  1. Overall framing of the CV
  2. Framing and refinement of the CV points
  3. What blocks should be added to make an impact on product companies
  4. How to write Position of responsibilities and Extracurricular to stand out among the crowd

Assuming your resume got shortlisted in Amazon and your interview is scheduled for next week so how do you go about preparing for it?

Step 2: Interview Preparation Tips

Every company has a different strategy to prepare for it. 90% of the candidate prepare for design questions, strategy questions, favorite product questions, pricing questions, guesstimates, and behavioral questions to crack the interview. It is just not enough to crack one of the best product management roles. You need a lot of in-depth understanding of it.

Things you should know before going to the Amazon interview

  1. Goal and short-term vision of Amazon and what Amazon is doing to fulfill it?
  2. How do reverse logistics hamper the e-commerce market and how omnichannel strategy can overcome this?
  3. What are the strategic positioning of Amazon, Flipkart, and Reliance in the market and how is winning the war in which category? [in terms of tier 1/2/3 and much more aspects]
  4. How can Amazon acquire the next 500 million customers?
  5. Who are the target customers of Amazon and how it is different from Flipkart?
  6. The list goes on…. and it is different for a different company

This type of preparation will definitely help you to have a conversation with the interviewer and let him know that you can think strategically and at 10,000 feet high. This will help you in framing different types of answers and also help you to have small talk with the interviewer.

If you have an upcoming interview for any company be it e-commerce, fintech, edtech, etc. You can discuss with us the preparation strategy, tips, and techniques to stand out in the crowd and be in the top 1% of the candidate. Don’t rant about the interview results but be wise about how to allocate time to appropriate things.

Book a slot for personalised interview strategy -> Here

We have catered to 25+ students with their personalized interview strategy and helped them to get their dream product management role.

Step 3: Mock Interviews

Mocks are super important before the final interview. You don't have to give 50+ mocks to crack the interview. Around 15–20 mocks are good to go, given that you are doing the mock in a correct way.

Mistakes that are usually done by candidates in the interview setting

  1. Asking the question just for the sake of asking. Don’t know what questions to ask the interviewer. It gives the wrong indication to the interviewer that you can’t comprehend the question and situation. There is a particular way in which you should ask questions and there should be solid reasoning behind asking questions.
  2. You should not blindly follow Circle’s method. Every other candidate is using Circle’s method and the interviewer gets bored of listening to the same old framework. Sometimes it looks like force-fitting, I have developed a creative circle method and if you want to take advantage of it, you can book a mock interview with me.
  3. The list goes on and on, so if you want to make your real interview impactful, you can book a session with me on topmate.

Book a slot for indepth Mock Interview -> Here

We have taken close to 100+ mocks and helped students to get into their dream product roles.