How to Research a Company before an interview?

Shailesh Sharma
7 min readMar 13, 2024

25 Common Job Interview Questions with Answers [At the End of the Post]

Walking into an interview feeling prepared and confident can make all the difference. But preparation goes beyond polishing your resume and rehearsing answers. Researching the company you’re interviewing with is a crucial step that demonstrates your genuine interest, initiative, and understanding of the role. A well-informed candidate stands out and shows they’ve invested time in learning about the company culture, values, and goals.

This article equips you with the essential tools and strategies to become a company research pro, ensuring you ace your next interview.

Why Research the Company?

There are several compelling reasons to delve into company research before your interview:

  • Demonstrate Genuine Interest: Taking the time to research the company showcases your enthusiasm for the position and the organization as a whole. It signals to the interviewer that you’re not just applying to any job, but specifically interested in what they do and the value you can contribute.
  • Prepare Smarter Answers: Understanding the company’s mission, products, services, and target audience allows you to tailor your responses to the specific role and the company’s needs. You can use your research to highlight relevant skills and experiences that directly align with their priorities.
  • Ask Insightful Questions: Knowing the company’s background enables you to formulate thoughtful and insightful questions during the interview. This not only demonstrates your curiosity and genuine interest but also allows you to assess if the company culture and work environment are a good fit for you.
  • Boost Confidence: Being well-informed about the company can significantly boost your confidence during the interview. You’ll feel more prepared to discuss their work, industry trends, and your potential contributions.

Where to Begin Your Research?

The internet is a treasure trove of information, but knowing where to start can feel overwhelming. Here’s a roadmap to guide your company research journey:

  • Company Website: This is your primary source of information. Start by thoroughly exploring the company website. Most companies have dedicated sections outlining their mission, vision, values, history, products or services, target audience, and leadership team.
  • News and Media Coverage: Search for recent news articles or press releases featuring the company. This can reveal exciting new projects, awards they’ve won, or industry challenges they’re addressing.
  • Social Media Presence: Check out the company’s social media profiles (LinkedIn, Facebook, Twitter, etc.). Their social media channels offer valuable insights into their company culture, work environment, employee engagement, and brand personality. Look for how they interact with their audience and the types of content they share.
  • Industry Publications and Reports: Stay in the know about the industry the company operates in. Read relevant industry publications, research reports, or market analysis to understand current trends, challenges, and opportunities. This knowledge can help you demonstrate your awareness of the bigger picture and how your skills can contribute to the company’s success within the industry landscape.
  • Online Reviews and Ratings: While online reviews should be taken with a grain of salt, they can offer insight into company culture and employee satisfaction. Websites like Glassdoor or Indeed often have employee reviews or ratings. Remember, these reviews are subjective, but they can provide a glimpse into employee experiences.

Beyond the Basics: Uncovering Hidden Gems

Once you’ve grasped the company’s core information, delve deeper to uncover valuable details:

  • Awards and Recognitions: Has the company received any awards or recognition for their work culture, innovation, or social responsibility? These accolades can reveal their priorities and values.
  • Financial Performance: If the company is publicly traded, you can find their financial reports online. While a deep financial analysis might not be necessary, understanding their financial health provides context for the company’s growth and stability.
  • Employee Profiles: Many companies feature employee profiles on their website or social media platforms. Reading about individual employees and their roles can give you a sense of the company’s team structure, employee diversity, and career development opportunities.
  • Company Blog: Does the company have a blog? Their blog posts can offer valuable insights into the company’s thought leadership, areas of expertise, and company culture.

Leveraging Your Network:

Don’t underestimate the power of your network! Do you know anyone who currently works at the company you’re interviewing with, or who has worked there in the past? Connecting with them can provide invaluable firsthand knowledge about the company culture, work environment, and team dynamics. Even a brief informational interview can be an excellent opportunity to ask targeted questions and gain valuable insights.

Taking Notes and Organizing Your Findings

While researching, take detailed notes! Jot down key information, interesting facts, or questions that arise during your research. Consider using note-taking apps, mind maps, or simply a notebook to keep your findings organized. This will help you easily revisit key points and formulate insightful questions for the interview.

Crafting Powerful Interview Questions:

Research isn’t a one-way street. Use your discoveries to develop a list of thoughtful and engaging questions to ask the interviewer. Here are some tips for crafting powerful interview questions:

  • Go Beyond the Basics: Avoid generic questions readily answered on the company website. Instead, formulate questions that demonstrate your research and genuine interest in the specific role and company.
  • Focus on the Future: Show your forward-thinking nature by asking questions about the company’s future plans, upcoming projects, or industry trends they’re anticipating.
  • Uncover the Culture: Questions about team dynamics, employee engagement initiatives, or professional development opportunities can reveal the company culture and whether it aligns with your values and preferences.
  • Clarify Your Role: Don’t be afraid to ask questions that clarify the specific role and its day-to-day responsibilities. This demonstrates your proactive approach and desire to understand the position thoroughly.

Beyond the Interview: Research as an Ongoing Process

While initial company research is crucial for the interview, don’t stop there. If you receive a second interview or an offer, use the opportunity to continue your research. This demonstrates your continued interest and allows you to make an informed decision about accepting the position.

Remember: Researching a company is a continuous learning process. By incorporating these strategies into your interview preparation, you’ll transform yourself from a passive candidate to a well-informed and engaged one, significantly increasing your chances of landing your dream job.

Bonus Tips

  • Be Mindful of Time: While thorough research is important, be mindful of the time commitment. Focus on gathering the most relevant information pertinent to the specific role and company.
  • Maintain a Healthy Skepticism: Not everything you read online will be entirely accurate. Approach information with a critical eye, especially on anonymous review platforms.
  • Be Authentic: Most importantly, while research equips you with knowledge, remember to be yourself during the interview. Your genuine personality and enthusiasm will shine through and make a lasting impression.


By dedicating time and effort to company research, you take control of your interview experience. You’ll gain valuable insights that not only help you ace the interview but also allow you to assess if the company culture and values are a good fit for your career aspirations. So, the next time you have an interview, remember to become a research pro and unlock the secrets to a successful interview!

25 Common Job Interview Questions and Answers

Question 1: Tell me about yourself.

Question 2: What are your strengths?

Question 3: What is your weakness?

Question 4: Why should we hire you?

Question 5: Why do you want to join this company?

Question 6: Tell me about a time you showed leadership.

Question 7: Tell me about a time you were successful on a team.

Question 8: What would your co-workers say about you?

Question 9: Why do you want to leave your current role?

Question 10: Describe your most challenging project.

Question 11: Tell me about something you’ve accomplished that you are proud of.

Question 12: What are your salary expectations?

Question 13: Tell me about a time you managed conflicting priorities.

Question 14: Where do you see yourself in 5 years?

Question 15: Tell me about a time you failed or made a mistake.

Question 16: Tell me about a time you worked with a difficult person.

Question 17: Tell me about a time you handled pressure.

Question 18: Tell me about a time you had to learn something quickly.

Question 19: Can you explain the gap in your resume?

Question 20: Tell me about a time you surpassed people’s expectations.

Question 21: What do you like to do outside of work?

Question 22: What are you looking for in your next job?

Question 23: Tell Me about a time you had to persuade someone.

Question 24: Tell me about a time you disagreed with your manager.

Question 25: Tell me about a time when you had to decide without data.

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