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Imagine you’re a PM for Spotify. How would you increase revenue 5x in the next 5 years?

Shailesh Sharma
4 min readApr 25, 2024

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This answer is to give you a directional sense of how can you think about this, this is not a full-fledged solution. Please do comment the full solution.

Top RCA Question Asked in Product Management Interview

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  5. Engagement on Netflix is down by 5%, How would you go about this?
  6. The response rate of LinkedIn Messages is Down by 5%, How would you go about this?
  7. Amazon Marketplace Orders are down by 6% Week on Week on the Platform. Diagnose this?
  8. Google Pay has seen a 15% drop in Rewards Redemption on the Platform, Diagnose this?
  9. Zomato has seen a 10% drop in engagement in User Generated Content on the Platform, Diagnose this?

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What is Spotify?

Spotify gives you access to a world of free music, curated playlists, artists, and podcasts you love.

What is the Goal of the Spotify?

Spotify’s mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.

Revenue = Number of Users * Sessions per User * Revenue per Session

If we need to 5x the revenue in the next 5 years what are the different Levers we have →

  1. Increase Number of Users -> More Acquisition!
  2. Sessions Per Users -> More Retention of Users!
  3. Revenue per Session -> Making funnel more efficient (Assuming increasing the Price is not an option)

More Acquisition → Target different customer segment like Kids for Bedtime stories, Poem, Recitation etc, Platform for Artists to connect with users.

Retention of Users → Songs Hook in the form of Reels/Shorts, Song News Feed for Socialisation

Revenue Per Session → Unlocking more real estate for AD revenue ( Most Basic ), Start Selling Audio for Content Creators, Start selling Audio for Content creators like Background music etc. Start Selling Artists Bootcamp Program, Selling Concert tickets

25 Common Job Interview Questions with Solution

  1. Question 1: Tell me about yourself.
  2. Question 2: What are your strengths?
  3. Question 3: What is your weakness?
  4. Question 4: Why should we hire you?
  5. Question 5: Why do you want to join this company?
  6. Question 6: Tell me about a time you showed leadership.
  7. Question 7: Tell me about a time you were successful on a team.
  8. Question 8: What would your co-workers say about you?
  9. Question 9: Why do you want to leave your current role?
  10. Question 10: Describe your most challenging project.
  11. Question 11: Tell me about something you’ve accomplished that you are proud of.
  12. Question 12: What are your salary expectations?
  13. Question 13: Tell me about a time you managed conflicting priorities.
  14. Question 14: Where do you see yourself in 5 years?
  15. Question 15: Tell me about a time you failed or made a mistake.
  16. Question 16: Tell me about a time you worked with a difficult person.
  17. Question 17: Tell me about a time you handled pressure.
  18. Question 18: Tell me about a time you had to learn something quickly.
  19. Question 19: Can you explain the gap in your resume?
  20. Question 20: Tell me about a time you surpassed people’s expectations.
  21. Question 21: What do you like to do outside of work?
  22. Question 22: What are you looking for in your next job?
  23. Question 23: Tell Me about a time you had to persuade someone.
  24. Question 24: Tell me about a time you disagreed with your manager.
  25. Question 25: Tell me about a time when you had to decide without data.

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