Perplexity owning Gateway to Internet

Strategy For Product Managers ( Everyone )

In this article, we will learn about the following things

1️⃣ → How Perplexity is Trying to Own Gateway to Internet

2️⃣ → Why Perplexity is doing this? — Underlying Strategy

3️⃣ → The Bigger Picture — Why Gateway matters now?

4️⃣ → Learning from this Case Study

Strategy for Product Managers, Leaders, Everyone [Download Here]

The “gateway to the internet” refers to the primary entry points users rely on to access information, services, and experiences online.

Historically, search engines (e.g., Google) and web browsers (e.g., Chrome, Safari) have served as gateways, wielding immense influence over user behaviour, data collection, and digital ecosystems.

How Perplexity is trying to Own the gateway?

First — Reinventing Search with AI

Perplexity’s initial offering, an AI-powered search engine, was a bold move to challenge the status quo…