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(Product + Business) Metrics = Product Management Metrics & Growth Hacking

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Product Management Metrics are the real backbone of a product life cycle. In this article, we will be exploring an exhaustive list of product management metrics that will include both business metrics and product metrics.

Business metrics can be further divided into three different categories

1. Revenue Metrics
2. Customer Metrics
3. Financial Management Metrics

Business Metrics

Revenue Metrics

1. Revenue Run Rate: Revenue run rate is used to forecast the annual revenue based on the revenue generated over a small period, for example projecting the monthly revenue to annual revenue.
   Revenue Run Rate = (Revenue in a period / Number of days in a period) * Number of days in a year