Should Instagram Stories Stay for 24 Hours or 48 Hours? | PM Interview Question

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Shailesh Sharma
3 min readSep 7, 2024

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Understanding of Instagram Story

  • Instagram Stories are temporary, full-screen videos or photos that disappear after 24 hours.
  • Unlike regular posts, Stories are temporary, encouraging a more casual and spontaneous sharing style.
  • They’re a way to share daily moments, behind-the-scenes glimpses, and spontaneous content with your followers.

Stakeholder Involved and Value Provided

  • Creators: Increased engagement, reach, and opportunities for monetization through features like polls, questions, and swipe-ups.
  • Consumers: Personalized and authentic content, direct interaction with their favourite creators, and a more immersive and engaging social experience.
  • Instagram: Increased user engagement, retention, and…

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