Success Metric for YouTube Search?
PM Interview Question, Click to Read the solution
4 min readMay 1, 2024
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Understanding of YouTube Search
YouTube Search is a built-in search engine where user can do a Text search or Voice search to find Videos and channels to their specific interest. The Search engine user’s intent and rank the results based on Relevance, P13N and Quality of Video.
The goal of YouTube Search
- For Users: To enable and assist users in finding the most relevant videos based on their intent quickly and easily.
- For Creators: To enable creators to make their content discoverable to the right set of audience, so that they get more views and engagement for their videos
- For YouTube: To enable both Users and Creators to be happy, so that user keeps coming and discovering content via YouTube Search to garner more watch time on the platform and in turn more Ad Revenue.
To Achieve this Goal
- Users Need to initiate a Search
- Users Need to Complete the Search
- Users Need to Click on Results
- Users Need to Watch More
Success Metrics — North Star, L0 and L1 metrics
North Star Metric
(%) Daily Watch Hours Contribution Via Search
L0 Metrics
- % Search Sessions
- Searches per Search Session
- YT Search Abandonment Rate
- Average View Duration from Search
L1 Metrics
- Zero Search Results
- % Autosuggest Usage
- Median Scroll Depth
Top RCA Question Asked in Product Management Interview
- YouTube buffering has increased by 10%. How would you go about this?
- YouTube Watch Time is down by 5%. How would you go about this?
- The number of Trips on Uber has reduced by 10%. How would you go about this?
- Open Rate of Amazon Notifications was down by 20%. How would you go about this?
- Engagement on Netflix is down by 5%, How would you go about this?
- The response rate of LinkedIn Messages is Down by 5%, How would you go about this?
- Amazon Marketplace Orders are down by 6% Week on Week on the Platform. Diagnose this?
- Google Pay has seen a 15% drop in Rewards Redemption on the Platform, Diagnose this?
- Zomato has seen a 10% drop in engagement in User Generated Content on the Platform, Diagnose this?
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25 Common Job Interview Questions with Solution
- Question 1: Tell me about yourself.
- Question 2: What are your strengths?
- Question 3: What is your weakness?
- Question 4: Why should we hire you?
- Question 5: Why do you want to join this company?
- Question 6: Tell me about a time you showed leadership.
- Question 7: Tell me about a time you were successful on a team.
- Question 8: What would your co-workers say about you?
- Question 9: Why do you want to leave your current role?
- Question 10: Describe your most challenging project.
- Question 11: Tell me about something you’ve accomplished that you are proud of.
- Question 12: What are your salary expectations?
- Question 13: Tell me about a time you managed conflicting priorities.
- Question 14: Where do you see yourself in 5 years?
- Question 15: Tell me about a time you failed or made a mistake.
- Question 16: Tell me about a time you worked with a difficult person.
- Question 17: Tell me about a time you handled pressure.
- Question 18: Tell me about a time you had to learn something quickly.
- Question 19: Can you explain the gap in your resume?
- Question 20: Tell me about a time you surpassed people’s expectations.
- Question 21: What do you like to do outside of work?
- Question 22: What are you looking for in your next job?
- Question 23: Tell Me about a time you had to persuade someone.
- Question 24: Tell me about a time you disagreed with your manager.
- Question 25: Tell me about a time when you had to decide without data.
