Who Pays the Creators in a World of AI?

Is This the Death of the Content Creator?

Before we dive in, a huge thank you for all the love you’ve been showing these articles.

The best part? It’s amazing to see you succeed!

I’m thrilled to hear that many of you are already applying the concepts from this newsletter and my book in your PM interviews — and landing incredible roles as a result.

In this article, we will learn & discuss -

1. How advertising led the monetisation framework supports content creators today
2. How advancements in AI will disrupt the existing framework
3. What is likely to be the monetisation framework for content creators in future

Let’s start..

The invention of the Internet has democratized access to information. The internet in itself didn’t create/produce information; the information was generated by the content creators over a period of time. The flywheel of gaining information via the internet was set in motion because of two primary levers -

• The advent of search engines made it possible to find specific, relevant information within the vast expanse of the internet
• Advertisement revenue was developed as a mechanism to reward the hard work of content creators, motivating people to create more & more content

The flywheel of content was thriving because it was…