YouTube Strategy 2025 | Strategy for Product Managers

4 key Pillars

In this article we will learn about the following things

1️⃣ → What is the North Star Metric of YouTube

2️⃣ → Decoding North Star Metrics

3️⃣ → YouTube key focus in 2025

4️⃣ → Some of the Initiatives inline with the YouTube Strategy

5️⃣ → How YouTube dealing with Altered Content in Gen AI Age

You think you understand YouTube? Think again.

The real strategy isn’t just about views; it’s a delicate dance between creators, viewers, and the future of online entertainment.

YouTube North Star Metrics & Key Stakholders

What should be the North Star Metrics of YouTube?

NSM — Watch Time per Week ( Number of Minutes watched per Week )

Why it is a North Star Metrics?

North Star Metrics should be the intersection of the value of all the stakeholders

Stakeholders

1. Content Consumers: They seek content that is entertaining, informative, or fulfilling their specific interests.